Pramit Chanda, from IDH The Sustainable Trade Initiative on link-based marketing.
Even a 2-3% improvement at the ginning level has a substantial value addition at the gin and they are then able to transfer that back to the farmers as well. So looking at link-based marketing and implementing that perhaps is a policy across the state level in Maharashtra would be a critical element of driving this market access of addressing the issue of quality.” Pramit Chanda, Country Director, India, IDH The Sustainable Trade Initiative, Headquartered in NetherlandsVisit Website: https://event.eletsonline.com/marketing-agro-commodities-market/
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