Arun Subramanian, Co-Founder, sharpsell.ai
Role of Digital Sales Playbooks in BFSI
“For us, a playbook is like a co-pilot for a salesperson, always available at their side. It provides a repeatable and enforceable process that can be followed to ensure success, even as multiple initiatives are underway. The key question is, can this process be repeated consistently by the salesperson in the field and scaled across the entire country? This is the essence of what we consider a playbook to be, providing a reliable method for salespeople to execute consistent behaviors.”
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